Brad Troemel's Etsy store plays on the difference between idealized images and their physical manifestations, advertising a series of objects prone to decay to be shipped through the USPS. Troemel’s buyers determine the course of what among the products becomes physical and what remains a digital hypothetical. Troemel also buys objects through the black market site The Silk Road and obscures them with “bubbling,” has a shared Tumblr called Jogging and leads an ongoing discussion group called Chat Room on BHQFU

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Brad Troemel Vacuum sealed january V MAGAZINE with Red SNAPPER and delicate flower (No one said reading this well mean cutting calories), 2013. Courtesy the artist. 

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